It is rather ironical that Yash Raj Films' much-talked about forthcoming release "Rab Ne Bana Di Jodi", which is expected to bring cheer to the production banner and wrap up the year on a happy note, is being released in a not very happy time.Starring Bollywood superstar Shah Rukh Khan along with newcomer Anushka Sharma, the romantic drama is releasing Dec 12.The people in Mumbai, in particular, are still haunted by the wounds inflicted on the nation's movie and financial capital by terrorists 10 days ago. But the production house is hopeful that by the time the movie hits the screen, normalcy will return to Mumbai and the mood of the people, not only in Mumbai, but elsewhere in the country, too, will undergo a change."At least, we are expecting that to happen, though nobody can predict what will happen tomorrow," a spokesman of Yash Raj Films told Thursday.In Mumbai, the people have begun to come to the cinema halls. But there are palpable signs of suspense around most of the cinema premises and most cinegoers are still caught in fear and uncertainty.This accounts for the sparse clientele of family audience, particularly the females who, otherwise, throng the multiplexes in the city."Following Mumbai police's order, we have stepped up the security check at our properties. Though this may have inconvenienced our patrons, we must say that it is for their own safety that we have had to do so," said Yogesh Mehta, manager of Cinemax property at Goregaon, a north-west suburb of Mumbai.The news floating around currently that there might be another terror attack only adds to the city's tense situation, even though the people in general have taken it in their stride and are going about their jobs as usual."After what Mumbai went through 10 days ago, it is understandable if a fear psychosis has gripped the city and there is a little drop in the number of people visiting the theatres of late.The theatre managements can do nothing but to bear with it and hope that the scenario will turn for the better soon," said R.C. Vidhani, president of the Theatre and Multiplex Owners' Association."Whether the scenario turns for the better or not, 'Rab Ne Bana Di Jodi' is important for Yash Raj banner for more than one reason. The stakes are high on the movie primarily because, after last year's 'Chak De! India', Bollywood's most prestigious production house has not had a hit so far," said Vikas Mohan, editor of Bollywood's trade magazine Super Cinema..
Its Wrong timing for Rab Ne Bana Di Jodi
It is rather ironical that Yash Raj Films' much-talked about forthcoming release "Rab Ne Bana Di Jodi", which is expected to bring cheer to the production banner and wrap up the year on a happy note, is being released in a not very happy time.Starring Bollywood superstar Shah Rukh Khan along with newcomer Anushka Sharma, the romantic drama is releasing Dec 12.The people in Mumbai, in particular, are still haunted by the wounds inflicted on the nation's movie and financial capital by terrorists 10 days ago. But the production house is hopeful that by the time the movie hits the screen, normalcy will return to Mumbai and the mood of the people, not only in Mumbai, but elsewhere in the country, too, will undergo a change."At least, we are expecting that to happen, though nobody can predict what will happen tomorrow," a spokesman of Yash Raj Films told Thursday.In Mumbai, the people have begun to come to the cinema halls. But there are palpable signs of suspense around most of the cinema premises and most cinegoers are still caught in fear and uncertainty.This accounts for the sparse clientele of family audience, particularly the females who, otherwise, throng the multiplexes in the city."Following Mumbai police's order, we have stepped up the security check at our properties. Though this may have inconvenienced our patrons, we must say that it is for their own safety that we have had to do so," said Yogesh Mehta, manager of Cinemax property at Goregaon, a north-west suburb of Mumbai.The news floating around currently that there might be another terror attack only adds to the city's tense situation, even though the people in general have taken it in their stride and are going about their jobs as usual."After what Mumbai went through 10 days ago, it is understandable if a fear psychosis has gripped the city and there is a little drop in the number of people visiting the theatres of late.The theatre managements can do nothing but to bear with it and hope that the scenario will turn for the better soon," said R.C. Vidhani, president of the Theatre and Multiplex Owners' Association."Whether the scenario turns for the better or not, 'Rab Ne Bana Di Jodi' is important for Yash Raj banner for more than one reason. The stakes are high on the movie primarily because, after last year's 'Chak De! India', Bollywood's most prestigious production house has not had a hit so far," said Vikas Mohan, editor of Bollywood's trade magazine Super Cinema..
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